OUR CREATIVE SERVICES | 我们的创意服务

品牌建設
Brand Building

  • 品牌標志策略與設計
  • 品牌視覺審計與診斷
  • 品牌視覺形象識別系統
  • VI培訓與導入

品牌识别是企业希望创造和保持的,能打动消费者并区别于竞争者的品牌联想,与品牌核心价值共同构成丰满的品牌联想。这些联想暗示着企业对消费者的某种承诺。一个强势品牌必然有丰满、鲜明的品牌识别。科学完整地规划品牌识别体系后,品牌核心价值就能有效落地,并与日常的营销传播活动,有效对接,企业的营销传播活动才有了标准与方向。嘉逊广告为客户提供品牌命名、企业形象VI设计、CI导入等全方位品牌识别解决方案。在过去的十年中,我们创造了众多成功案例。我们客户分布于政府、文化、金融、 IT、电信、房地产、日化、工业、快消品等部门和行业。

品牌標志策略與設計
Brand Logo Strategy and Design

同品牌名稱一樣,品牌標志是構成品牌識別系統的重要組成部分。它們都是一種信息傳遞的載體,把産品特征、品質以及品牌價值和理念等各種要素以融合化的符號形式傳遞給公衆和消費者。盡管品牌標志可以由品牌名稱構成,但經過了藝術化的設計後,它包含了非語言符號的成分。因此,在某種程度上看,它比屬于語言符號的名稱更難捉摸。在品牌標志設計中,一些基本的策略思考包含設計的原則、設計的風格、設計的方法和標志色的運用等。

Like the brand name, the brand logo is an important part of the brand recognition system. They are a carrier of information transmission, the product characteristics, quality and brand values and ideas and other elements in the form of fusion symbols to the public and consumers. Although the brand logo can be composed of brand name, but after the artistic design, it contains non-linguistic symbols of the composition. So, to some extent, it is more elusive than the name of the language symbol. In the design of brand logo, some basic strategies include design principles, design style, design methods and the use of logo color.

品牌視覺審查與診斷
Brand Visual Review and Diagnosis

根據企業品牌定位以及企業所要傳達的理念,從外而內評估企業品牌每個接觸點的視覺體驗,從而准確診斷品牌視覺表現的優缺點,爲後期設計表現提供正確的方向。

According to the corporate brand positioning and business to convey the concept, from outside to inside the enterprise brand to assess the visual experience of each touch point, so as to accurately diagnose the advantages and disadvantages of brand visual performance for the late design performance to provide the right direction.

品牌視覺形象識別系統
Brand Visual Image Recognition System

視覺識別系統是運用系統的、統一的視覺符號系統。視覺識別是靜態的識別符號具體化、視覺化的傳達形式,項目最多,層面最廣,效果更直接。視覺識別系統屬于CIS中的VI,用完整、體系的視覺傳達體系,將企業理念、文化特質、服務內容、企業規範等抽象語意轉換爲具體符號的概念,塑造出獨特的企業形象。視覺識別系統分爲基本要素系統和應用要素系統兩方面。基本要素系統主要包括:企業名稱、企業標志、標准字、標准色、象征圖案、宣傳口語、市場行銷報告書等。應用系統主要包括:辦公事務用品、生産設備、建築環境、産品包裝、廣告媒體、交通工具、衣著制服、旗幟、招牌、標識牌、櫥窗、陳列展示等。視覺識別(VI)在CI系統大衆所接受,據有主導的地位。

The visual recognition system is a systematic and unified visual symbol system. Visual recognition is the embodiment of the static recognition symbol, the visual communication form, the project is the most, the level is the most extensive, the effect is more direct. Belongs to the CIS in the VI visual identification system, with a complete, the system of visual communication system, the enterprise idea, culture, service content, enterprise standard, such as the abstract semantic concept into specific symbols, create a unique corporate image. The visual recognition system is divided into basic factor system and application factor system. The basic elements system mainly includes: enterprise name, enterprise logo, standard word, standard color, symbol pattern, publicity speech, marketing report, etc. Application system mainly include: office supplies, production equipment, construction environment, product packaging, advertising, media, transportation, dress uniforms, flags, signs, badges, window, display, etc. Visual recognition (VI) is accepted by the public of CI system and is the dominant position.

VI培訓與導入
VI Training and Import

向客戶提供如何使用VI系統手冊的工具性文件,用以支持員工培訓和並規範品牌行爲,以此保證客戶能夠准確應用規範的品牌視覺正確、統一的傳達品牌價值,確保品牌在各個觸點上視覺的系統性與統一性。

To provide customers with how to use the VI system manual tool to support staff training and standardize brand behavior, in order to ensure that customers can accurately apply the norms of the brand visual correct and unified to convey the brand value, to ensure that the brand in the various contacts Visual system and unity.

品牌執行
Brand Keeping

  • 傳播策略制定、執行
  • 廣告創意及設計
  • 畫冊設計
  • 活動策劃、設計、執行
  • 營銷物料設計

品牌傳播的最終目的就是要發揮創意的力量,利用各種有效發聲點在市場上形成統一的、多方位的品牌聲浪,有聲浪就有話語權。嘉遜以企業品牌核心價值爲原則,在品牌識別的整體框架下,爲客戶量身定制高效、精准、的整合營銷傳播策略及執行。我們通過“智慧種子”的服務,調配嘉遜各團隊專業人員,爲客戶提供傳播終端的數據研究、傳播策略制定、平面和視聽全方位創意解決方案、媒介執行、公關活動策劃及執行、網絡營銷、傳播效果跟蹤和優化、長期傳播顧問等”一站式服務”模式。

傳播策略制定、執行
Dissemination Strategy Development

其工作內容包括:傳播終端數據研究、傳播策略量身定制、媒介公關及執行、活動策劃及執行、網絡營銷方案及執行、傳播效果跟蹤及優化。嘉遜專業的數據團隊和媒介資源將爲品牌傳播提供強有力的支持。同時,針對長期客戶,嘉遜提供常年傳播和媒介顧問服務。

Its work includes: communication terminal data research, communication strategy tailored, media PR and implementation, event planning and implementation, network marketing programs and implementation, dissemination of tracking and optimization. Jason’s professional data team and media resources will provide strong support for brand communication. At the same time, for long-term customers, Jason offers perennial communication and media consultancy services.

廣告創意及設計
Advertising Creative and Design

廣告的本質是傳播,廣告的靈魂是創意。嘉遜爲客戶提供平面類、視聽類、網絡類以及其它新媒體廣告策劃和設計。通過我們的創意,將品牌和産品優勢和特點准確的轉換成目標受衆樂于接受、易于記憶、並能産生積極聯想的的視聽因素,以達到提高並加深市場認知,促進品牌美譽度和忠誠度的傳播目的。

The essence of advertising is to spread, the soul of advertising is creative. Jiaxun to provide customers with flat, audio-visual, network and other new media advertising planning and design. Through our creativity, the brand and product advantages and characteristics of accurate conversion into the target audience willing to accept, easy to remember, and can produce positive association of audio-visual factors, in order to achieve and improve market awareness, promote brand reputation and loyalty The purpose of communication.

品牌畫冊設計
Brand Brochure Design

幫助客戶建立系統化的品牌視覺體驗,將真實的、簡約的和有意義的品牌體驗與新的視角融合在一起,從視覺感受上更好地傳播品牌,同時也爲品牌創造統一的、系統化的視覺應用形態。

The brochure has been the most basic information transmission function rose to the brand image and entrepreneurial spirit of one of the important embodiment of the spirit. Jason is based on brand positioning and visual positioning, to provide customers from the album as a whole style design, page layout, paper and printing process recommendations and other services to accurately convey the spirit of enterprise and enhance the brand image.

活動策劃、設計、執行
Events planning, design, implementation

爲客戶提供從策劃到設計和制作,再到現場搭建、執行和管理,甚至現場和後期傳播的整體解決方案。活動設計主要包括爲各種論壇、會議、慶典、發布會等提供主形象、空間、背景板、簽到板、邀請函、易拉寶、工作證、門票、證書等物料設計、制作和購買。嘉遜擁有自己的全資工廠,確保嘉遜一貫的高標准得以貫徹和統一。

To provide customers from planning to design and production, to the scene to build, implementation and management, and even on-site and post-dissemination of the overall solution. The main design includes the design, production and purchase of materials such as the main image, space, background board, sign board, invitations, Yi Labao, work permit, ticket, certificate and so on for various forums, conferences, celebrations and announcements. Jason has its own wholly-owned factory to ensure that Jason has always been a high standard to be implemented and unified.

營銷物料設計
Marketing Material Design

提供營銷中所需的其他物料如:展架、POP、單頁、折頁等設計,以滿足客戶全方位的營銷需求。

Provide other materials needed for marketing such as: exhibition, POP, single page, folding and other design to meet the full range of customer marketing needs.